I spotted some interesting statistics in the Reuters Institute digital news report that I thought would be worth sharing. A study by Reuters Institute shows that the majority of people now use social media for news, with one in ten...
All my career I have helped agencies build their brands and grow. I thought it would be worthwhile sharing the three key lessons I’ve learnt over the years. Don’t try and be all things to all people. Most agencies, certainly...
I predicted a bumper year for financial PR agencies in 2014 and we saw some high profile IPOs and large mergers delivering big fees for our friends in the City. We are now seeing the drivers behind these deals filtering...
I thought I would share three tips from a panel event I spoke at last week. We covered a lot of ground in an hour and the debate was lively with lots of PR people clearly challenged by communicating the...