When Hentons, a Yorkshire based Chartered Accountancy firm, decided to set up a new service for contractor and freelance staff  they turned to Campfire to help with brand identity and launch marketing.

The name Dynamo was agreed by partners and it was Campfire’s job to develop this into an identity that would work on and offline. It was agreed that the brand would not use the Hentons name, however, the identity needed to have a level of fit with the existing brand.

Following agreement of a look and feel, Campfire was tasked with developing messaging to be used online; simplifying the process into bite size chunks,  and developing a range of email communications to promote the service to various audiences.