When AutoProtect launched its new service plan, Foresight, it turned to Campfire PR to provide planning and PR support. As a challenger product, the brand needed a campaign that would create market disruption to make dealers consider the product against more established rivals. Rather than competing on price, Campfire PR developed a positioning around sales support – no-one does more to help dealers sell more product and keep customers happy.

Campaign highlights:

• Developed campaign positioning
• Coverage in all target media