Twisted specialise in taking the standard Land Rover Defender and making extensive modifications, whilst keeping the essence of what the Land Rover should be. Campfire PR worked with Twisted to build the profile of the Twisted range with the media, potential buyers, existing customers and wider stakeholders. Activity was designed to promote key messages including the fanatical attention to detail and engineering nous of the business.

Campaign highlights:

• Coverage in key publications including the Sunday Times, Sunday Telegraph, Daily Mail, Independent, 5 Live and NY Times