cap hpi – inbound marketing

cap hpi – inbound marketing

November 23, 2017

By structuring an information sharing programme across the business and supporting it with the latest technology, cap hpi has been able to deliver a multimedia, content led, communications campaign that is a first for its sector.

Focussing on the stories that matter, data and expert opinion are gathered from across the business and the most appropriate and timely stories are worked into a multimedia narrative. This is then delivered through PR, email, social media, online (www.cap-hpi.com) and events.

Beyond hard performance measures, the communications programme has positioned cap hpi as the go-to brand for data and insight for automotive manufacturers, finance houses and retailers. Where CEOs of the largest retailers appear on podcasts, share speaking platforms and call for informal chats.

Highlights:

  • PR coverage increased by over 350% in one year
  • Customer interactions more than doubled
  • Social media audiences¬†grew by 50%
  • 19.5% of whitepaper downloads converted to live leads
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