AutoProtect – product launch

  • Cars

AutoProtect – product launch

November 12, 2017

When AutoProtect launched its new service plan, Foresight, it turned to Campfire PR to provide planning and PR support. As a challenger product, the brand needed a campaign that would create market disruption to make dealers consider the product against more established rivals. Rather than competing on price, Campfire PR developed a positioning around sales support – no-one does more to help dealers sell more product and keep customers happy.

Campaign highlights:

  • Developed campaign positioning
  • Coverage in all target media